Search engine optimization (SEO) is a process of improving positions in organic (non-paid) search results in search engines. The higher the website is, the more people see it.Search engines like Google, scan your site, looking at design and content elements to help them determine what type of topics your website discusses and how user-friendly the site is.
The goal for most businesses is to rank on the first page of Google, Bing, and other search engines for keywords and phrases that are relevant to their products and services. The only way to make this possible is to take the necessary steps to improve SEO over time.
"Social media" is a way for people to communicate and interact online. While it has been around since the dawn of the World Wide Web. It's safe to say that the era of social media is just getting started, and the need for social media in business will only become stronger over time. The whole world has seen the impact of the expansion and adoption of social media tactics, and the rising stats speak for themselves.
ASO is similar to SEO, which is the technique used to increase the visibility of web pages. We can imagine the app stores as a big department stores where the apps are the products. The user entering in the app store can navigate through featured apps, which are chosen by app stores.
Online reputation management (ORM) is the practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet. It helps drive public opinion about a business and its products and services.
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